________
'Friends of Carlyle Lake' is a nonprofit organization dedicated to fostering environmental stewardship of natural, cultural, and recreation resources at Carlyle Lake through education, interpretive and visitor service activities.
Carlyle Lake is Illinois’ largest man-made lake.
This project focused on creating a unique captivating logo and a concise guide to help their team present a consistent, welcoming presence across print and digital touchpoints during their startup process.
________
Depicting a sailboat on the serene water of Carlyle Lake. This logo design reflects the organization’s connection to nature and community, while the brief brand guide offers them a simple toolkit to build recognition as they begin their mission.
________
Click the link below to see materials used towards their first annual 5k event.